Prince Marketing Group recently negotiated a licensing deal for the audio rights of “The Autobiography of a Heavyweight Champion of the World, Smokin’ Joe Frazier.” When boxing was bold, bright, and glamorous and the fights were the hottest sporting events of the year, Joe Frazier was king as the Heavyweight Champion of the World. From 1970 to 1973 he reigned. With a career record of 32-4-1 with twenty-seven knockouts and an Olympic gold medal, Frazier leaves little question that he was one of the greatest fighters of all time. Well-known, loved, and revered as a gentleman and a fierce competitor in the ring, Joe Frazier speaks his mind in Smokin’ Joe-about growing up poor and fighting in the first $2.5 million bout; about the early days of his friendship with Muhammad Ali and how their relationship changed; and about the often corrupt world of boxing and what really went on inside and outside the ring. Personable, good-natured, and funny, Frazier’s story is a real delight.