Prince Marketing Group negotiated a commercial endorsement for four-time heavyweight champion Evander Holyfield to take part in a campaign with Mike Tyson and his Tyson 2.0 Cannabis line. Tyson and Holyfield have created “Ear Bites” as a tribute to the legendary “Bite Fight” in 1997 in which Tyson was disqualified for biting Holyfield’s ear during the historic rematch at the MGM in Las Vegas.

Tyson 2.0 products are available nationwide and offer tremendous alternative health benefits for people in pain, need a good night’s sleep. or to simply de-stress. The first version of “Holy Bites” is cherry punch flavor, which Tyson joked in an ad is the flavor of Holyfield’s ears.

“Mike and I have a long history of competition and respect for one another. And that night changed both of our lives. Back then, we didn’t realize that even as power athletes, we were also in a lot of pain,” said Holyfield in a statement. “Now, nearly 20 years later, we have the opportunity to share the medicine we really needed throughout our careers. I’m honored to join the Carma family and partner with Mike and the TYSON 2.0 team to launch Holy Ears, and soon my own line of cannabis products.”

Tyson 2.0 and Carma said Holy Ears products will be available starting this month online and at retail locations in Arizona, Illinois, Nevada and New Jersey. They will be offered in THC, Delta 8 and other hemp-cannabinoid varieties.