Joe Frazier’s Licensing Deal with Under Armour/Roots of Fight
Prince Marketing Group has represented the Estate of Smokin’ Joe Frazier upon entering a licensing deal with Roots of Fight, who is proud to be partnered with the boxing legend in this collaboration together with sportswear giant Under Armour. Joe Frazier product can be found exclusively online at UA.Com and some specialty stores in Baltimore. They have already launched and are looking at expanding. Roots of Fight pays tribute to the rich history and tradition of martial arts from regions around the globe and connects the history and images of iconic fighters like Muhammad Ali and Bruce Lee with the contemporary global scale of Mixed Martial Arts (MMA). Roots of Fight tells an authentic story that reflects a genuine place and time and weaves the true stories of icons from the past with those of the present – paying homage to the roots, regional influence and diversity of each discipline. The other fighters honored in this collection are Mike Tyson, Ray “Boom Boom” Mancini, Lennox Lewis and Jack Johnson.