Wonderful Pistachios kicked off the fifth season of its iconic “Get Crackin´” campaign, celebrating the unique and unusual ways pop culture icons crack open a pistachio. This year´s highly anticipated line-up includes five-time NBA champion, Basketball Hall of Famer, and peace advocate Dennis Rodman. The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios or the “Get Crackin´” campaign, visit facebook.com/wonderfulpistachios and twitter.com/getcrackin