Consumers emulate celebrities and will buy the products that their favorite celebrities use. When GatoradeTM coined the phrase: “Be like Mike” and utlized Michael Jordan in their advertising, it addded a tremendous growth potential to their products. When Tiger Woods steps out on to the golf course wearing products made by NikeTM, people naturally talk about NikeTM and are directly influenced when making a purchase.
Other companies have had great success by using an athlete’s name in the product, such as “The George Foreman Grill.” This indoor grill has turned out to be one of the hottest products on the market for years.
Prince Marketing Group can work with you to find the athlete or celebrity to best capitalize on the commercial potential of a name or image upon marketing your product(s). Adding a celebrity to your endorsements has an instant value to catapult you beyond the competition.