Earvin "Magic" Johnson, courtesy of Prince Marketing Group, conducted a rare one-hour public autograph appearance at the Last Licks store on 245 East 93rd Street in Manhattan. The appearance took place on Tuesday, January 26 between 6PM and 7PM. Founded in 1997, Steiner Sports became a partner and contributed their experience and connections in the sports memorabilia market to the dynamics of this traditional retail operation. The shop was transformed into a “Sports Bar for Kids,” offering sweets instead of liquor, live video feeds of sporting events, and a multitude of memorabilia items for sale. Buyers of ice cream sundaes also get to spin the giant wheel to win a prize - from a free scoop of ice cream to an autographed baseball.