Prince Marketing Group, selected to represent the intellectual property of the late Evel Knievel, negotiated a licensing agreeement with Batwin + Robin Productions on behalf of the Harley-Davidson Museum. The licensed footage included one :30 clip from "Viva Knievel" for inclusion in a six-minute video installation entitled "Bridge" for exhibition exclusively within the museum. Additionally, two clips were licensed from Evel Knievel's Spectacular Jumps. The Harley-Davidson Museum opened on July 12, 2008 in the company's hometown, Milwaukee. The museum has a collection of 400 bikes, including ones that belonged to Evel Knievel and Elvis Presley.