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Evel Knievel lands :45 eBay TV Ad |
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EBay, the online auction giant recently launched an integrated campaign crafted by BBDO, New York, that positions eBay as the place where winners, and those who want to be winners, go. The effort includes a new tagline, "Shop victoriously."
In the 45-second TV commercial "Fox Hunt," successfully negotiated by Prince Marketing Group, people wearing incomplete fox-hunting outfits ride through the woods chasing items that could be found on eBay, such as an Evel Knievel lunchbox. As the lunchbox is cornered in a foxhole, a man and woman dismount and race towards it. The woman holds it above her head. The spot ends with a shot of her sitting in front of her wall-mounted collection of lunchboxes.
The spots will run on Sunday Night Football on ESPN and other prime-time sports events on broadcast and cable.
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