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Dennis Rodman has signed a two-year non-exclusive deal with "Da Bulls" footwear in China. Rodman's images are to be featured on billboards and print ads in Shanghai and Beijing. The deal also includes an appearance in China for Rodman to participate in a shoot for a television commercial. Prince Marketing Group has completed a photoshoot and will provide ten photo images each year. The agreement was reached with Starway Sports & Culture Development of Beijing. |
On Friday, September 21st, 2007, Prince Marketing Group was featured on the front page of the Wall Street Journal in an article titled "How Two Guys
Plan to Unite America on July 4 - The Idea Is to Wave Towels For National Reconciliation; Hulk Hogan Wants You." The article describes the inception of the "National Wave" and it's spokesperson, Prince Marketing Group's Hulk Hogan. Additionally, Prince Marketing Group's involvement is detailed, from providing marketing services to the Freedom Group of America to contacting other celebrities and sponsors. |
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EBay, the online auction giant recently launched an integrated campaign crafted by BBDO, New York, that positions eBay as the place where winners, and those who want to be winners, go. The effort includes a new tagline, "Shop victoriously."
In the 45-second TV commercial "Fox Hunt," successfully negotiated by Prince Marketing Group, people wearing incomplete fox-hunting outfits ride through the woods chasing items that could be found on eBay, such as an Evel Knievel lunchbox. As the lunchbox is cornered in a foxhole, a man and woman dismount and race towards it. The woman holds it above her head. The spot ends with a shot of her sitting in front of her wall-mounted collection of lunchboxes.
The spots will run on Sunday Night Football on ESPN and other prime-time sports events on broadcast and cable. |
Smokin' Joe Frazier traveled to Finland on October of 2007 to host a television program, in which he supervised the training of two contestants. Frazier visited the program to teach the actors how to box, and the segment was edited to eight segments. During his time on the set, Frazier put his fists on display. While warming up with the heavy bag, Frazier knocked it completely off of the hinge and almost knocked over one of the contestants. This feat was the talk of Finland for the duration of his visit.
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Prince Marketing Group has come to terms with Sports Kings on a licensing deal for a one-year period. PMG has reached an agreement on behalf of five clients - Hulk Hogan, Magic Johnson, Roy Jones Jr., Joe Frazier and Evel Knievel. Each superstar will sign a limited number of trading cards and will additionally grant their name and likeness over the term. |
Dennis Rodman with PMG President Darren Prince featured on ESPN The Pulse
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