Magic Johnson

Occupation: Athlete

Available For: Product Placements, Personal Appearances, Autograph Signings, Fantasy Camps and Tournaments, Motivational Speaking, Print Advertisements and Commercials, Charity Events, Grand Openings and Promotions, Licensing and Endorsements, Voiceovers

Earvin Johnson, Jr. is the Chairman and Chief Executive Officer of Magic Johnson Enterprises which owns and/or operates business ventures across 90 cities and 22 states. Formed in 1987, Magic Johnson Enterprises strategically invests, consults, partners and endorses opportunities and services that particularly focus on ethnically diverse urban communities. Through Magic Johnson Enterprises (MJE), Mr. Johnson has bolstered the economy by establishing brand name businesses in underserved communities, training and hiring local residents and employing local contractors. As the only joint venture partner of Starbucks, Mr. Johnson has opened 114 stores across the country (with a commitment to open a total of 125). His real estate fund, Canyon-Johnson Urban Fund, is the country’s largest private real estate fund focused on the revitalization of underserved communities. Partnerships with corporations such as Burger King help to bring quality and convenience to urban America. Mr. Johnson is one of Burger King’s biggest franchisees with 31 restaurants to date in Atlanta, Birmingham, Dallas and Miami. He has also established a dozen 24 Hour Fitness Magic Sport centers. The facilities in Sherman Oaks and San Leandro, California have over 18,000 members and rank #1 and #2 in the Magic-Sport fitness chain. Additionally, Mr. Johnson has established 17 Washington Mutual Home Loan Centers, several AMC Magic Johnson Theatres and his T.G.I. Friday’s restaurant in Los Angeles is the number one grossing stand alone corporate T.G.I.Friday’s restaurant in the Western Division.

Magic Johnson Enterprises recently launched two new initiatives: the Magic Johnson Travel Group and SodexhoMagic, LLC. The Magic Johnson Travel Group is the first multicultural home-based travel agent initiative and franchise network. It is designed to cultivate growth in the minority travel market and develop entrepreneurs from urban America. SodexhoMagic, LLC provides an extensive portfolio of food and facilities management services as well as offers signature dining facilities. The aforementioned businesses have been at the forefront of urban development and are directly responsible for tremendous growth across the country. In addition to his varied business accomplishments, Mr. Johnson is internationally recognized as the number one rated athlete for corporate endorsements (TSE Sports & Entertainment Survey, April 2007) and one of the most highly rated celebrities able to influence consumer purchasing power (rated 6 out of 350 according to the 2006 Davie Brown Index). He currently has endorsement partnerships with Abbot Laboratories and TNT.

As Chairman and Founder of the Magic Johnson Foundation, Inc., Mr. Johnson continues to focus on improving the quality of life for people residing in urban communities. The Foundation has distributed over 800 college scholarships to deserving minority students, many of which have been recipients of the Foundation’s Taylor Michaels Scholarship Program. To help bridge the digital divide in minority communities, Mr. Johnson currently has 20 Magic Johnson Empowerment Centers. The Foundation also has established four HIV/AIDS clinics and continues to raise awareness about HIV/AIDS through programs like the “I Stand With Magic” campaign to end the disease in the black community in particular. Mr. Johnson is universally known for his 13 year career in the NBA. His honors include: five national championships with the Los Angeles Lakers, 3 MVP awards, 12 NBA All-Star games, a gold medal at the 1992 Olympics in Barcelona, Spain and induction into the Naismith Memorial Basketball Hall of Fame.

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