The Prince Marketing Group was established in 1994, and has quickly become one of the fastest growing and most efficient sports and entertainment-marketing firms in the industry. PMG has developed the trust of some of the most respected and recognizable names in sports, music, and entertainment. Our star studded celebrity roster is led by Earvin “Magic” Johnson, Hulk Hogan, Dennis Rodman, Roy Jones Jr. and Carmen Electra. In addition, PMG represents the licensing for properties that include the legendary Evel Knievel estate, as well as the late Smokin’ Joe Frazier. Additional licensing projects have included Donald Trump, Britney Spears, Joe Manganiello, Jennifer Lopez, Sarah Palin, and Burt Reynolds. Furthermore, we are not limited to only offering our exclusive clients. PMG works in conjunction with other agencies and has direct contacts to many other athletes and celebrities worldwide.
Here at PMG we help corporations, charities and licensees from all over the world to achieve their goals, whether they are looking to raise capital, establish brand identity, or both. It has been proven that using athletes or celebrities to endorse products or events will greatly increase the rate of success.
We know that people are always interested and intrigued by famous people, and it only makes sense that a celebrity will draw immediate interest and awareness towards your company. This can be achieved by proper promotion. Try using our clients at your grand opening, corporate party, for print advertisements and television commercials. Using an athlete or celebrity’s image to promote your product line or services will be a great asset and can get your company to rise above past your competition. With a famous face behind your company or product it will almost instantly make consumers know who you are.
If you already have a well-established company that perhaps simply needs an extra boost, nothing helps to motivate employees better than a Motivational Speaker. Let a real champion come and speak to your staff. Let them know what it is like to be a winner and why they always need to strive to be the best. We’ve seen how celebrity speakers can help to raise the moral and confidence in each and every individual.
Our staff here at PMG is very qualified and can assist you with any kind of event or promotion. Simply contact our office and let us know what you are planning along with the date and budget and leave the rest to us. We will let you know which specific clients are within your budget, fits your demographics and will not only help accomplish your goals but to also maximize your results. PMG knows the importance of matching up that special someone with your company to motivate each and every colleague around them to achieve their goals.
Meet the Team
CEO & President
Darren Prince is a sports and celebrity agent who, at the age of 14, founded a mail order company selling baseball cards and traveling around the country participating in trade shows. At the age of 20 he sold his company and became an industry leader in private autograph signings for sports and celebrity memorabilia with athletes and celebrities. A-List celebrities included Muhammad Ali, Hulk Hogan, Pele, Joe Montana, Carmen Electra and Jenny McCarthy.Read More
Vice President – Talent Representation
A graduate of Syracuse University with a degree in Psychology and an M.S. in Industrial & Organizational Psychology from Springfield College, Steve leads the personal appearance & licensing division in matching celebrities, athletes, bands and comedians for public and private events. Steve has negotiated contracts with such celebrities as Earvin “Magic” Johnson, Hulk Hogan, Dennis…Read More
Nick Cordasco has been a sports marketing agent with the Prince Marketing Group since 2000. Cordasco has built a reputation as a dedicated and compassionate agent, generating lucrative deals for clients while protecting their reputations as sports icons. The Beverly Hills, CA resident has solid contacts in the sports and corporate communities; consistently securing endorsements with…Read More
Christopher Volo has been with Prince Marketing Group since 2012. On top of negotiating deals for talent such as Dennis Rodman, Chris Jericho and Vince Neil, Chris has traveled with talent as Director of Security. Whether it’s negotiating deals or enforcing the safety for our clients, Chris shows 100% loyalty and passion for his work….Read More
For the past 11 years, Matt Byars has been a one man band with the capabilities of an orchestra. He couldn’t be happier to be the newest addition to the PMG family. He is enthusiastic, optimistic, realistic, and relentless. Since being invited to join the touring family of the band The Roots, while still in…Read More
What Our Clients Say
Open Mike Productions in the UK had a great experience working with Prince Marketing Group in getting Mickey Rourke on Channel 4`s Alan Carr: Chatty Man. Mickey was a great guest
Over the years, the Prince Marketing Group has been a pleasure to work with. The Prince Marketing Group has a great client base and always delivers tremendous results.
Magic Johnson was the ultimate professional when he visited the YMCA of Hartford. He posed with over 200 people for individual pictures, answered all their questions and then, without any prompting, raised over 40k with the live auction. In my mind, Magic represents what’s best in our superstar athletes. He uses his resources and status...
I worked with Prince Marketing throughout Celebrity Big Brother in the UK, where Dennis Rodman was one of our housemates. The entire Prince Marketing Group team was great to work with, and I hope we can work together again in the future.
Darren’s contacts have been UNBELIEVABLY valuable and his staff has the ability to complete any task at hand with total dedication and with ultimate professionalism. Talk about full service. I HIGHLY recommend The Prince Marketing Group for ALL your “Important Moment” needs!